A creator quote often begins with a deliverable: one TikTok video, one Reel, one Facebook post or three Stories. The real budget, however, also depends on the rights a brand wants after the content is published.
Usage rights
Can the brand reuse the video on its social pages, website, e-commerce channels or event screens?
Paid media rights
Can the content be used for advertising or whitelisting through the creator’s account?
Exclusivity
How long must the creator avoid working with competitors, and how is the competing category defined?
Usage period and territory
Do the rights last one month, six months or forever? Does an agreement in Vietnam also cover Thailand, South Korea or the entire region?
A low rate card can become expensive when additional rights were not agreed from the start. Before asking, “How much does this creator cost?”, ask, “Exactly which rights are included in that price?”
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