SeoulCon is an annual event that brings together a large influencer community in Seoul. In 2026, VINA Global Media enters its third year supporting the project by connecting international mega creators with the city experience.
From follower scale to destination storytelling
Many participating creators have audiences in the tens of millions. Scale is only one selection factor. Creators also need the ability to turn a Seoul experience into content that resonates with their own communities and markets.
VINA Global Media’s role
Within the assigned international scope, VINA supports market-based creator selection, booking, international itinerary coordination, content requirements, progress tracking, acceptance and result consolidation.
This work involves multiple time zones, languages, schedules and creative styles. A regional coordination point helps protect delivery without removing each creator’s identity.
A lesson for city marketing
Creator-led city promotion is more than inviting well-known personalities to an event. The experience needs to generate stories, creators need context and creative space, and publishing timelines need enough concentration to create shared momentum.
SeoulCon demonstrates how creator marketing can connect events, tourism and urban culture with global communities in a direct and human way.
VINA Global Media helps Korean organizations and businesses connect with creators across Southeast Asia and international markets. Contact us to discuss target markets, creator scale and operational scope.
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